Introduction

AB Tasty is a simple and intuitive A/B testing solution. It allows you to modify your web pages in a few seconds using a visual editor, without writing code and without any technical knowledge.

This starter guide will take you through the process of creating your first A/B test.

Create a new test

To create your very first test :

• Log in to your account and click the “New test” link
• Enter the URL of your website. E.g. http://www.wikipedia.org
• Click “Create test”

You will be automatically redirected to the page editor

[Redirection to the editor page]

Move a page element

Right-click an element to move it. In the drop-down menu that appears, click “move”.
Once “move” has been selected, simply drag the element while holding down the right-hand mouse button.

[Move]

Resize an element

Right-click an element to resize it. In the drop-down menu that appears, click “resize”.
Once this mode has been selected, simply click the bottom right-hand corner of the element and drag it while holding down the mouse button. This shows the element being resized in real time. Simply release the mouse button when it is at the desired size.

[Resize]

Hide an element

Right-click an element to hide it. In the drop-down menu that appears, click “hide”.
Once this mode has been selected, the element disappears. To undo an action, click the “trash” icon next to the relevant action in the “Modifications” menu on the left-hand side.

[Hide]

Create a new variation

A “new variation” button in the page editor enables a new variation to be created by creating a clone of the original page.

You can add a new variation at any time via the “variation” menu, by clicking the “+ New” button

[Create a new variation]

Select a variation

You can switch between variations at any time by clicking the corresponding button in the bar at the top of the editor. In the example below, the “variation” button is selected

[Variation 1]

Choice of traffic

AB Tasty allows you to choose the amount of traffic for each variation.

In the editor’s properties menu (), clicking the “Modulate traffic” button displays the following window:

You can choose the percentage of traffic allocated by sliding each cursor horizontally.

Start your first test

To launch your test, click the “Start test” button in the top left of the editor:

[Start you first test]

When carrying out their first test, users without an account must sign up free of charge on the site in order to move on to the next page:

[Register]

AB Tasty Code

Before being redirected to the Menu page, you will be presented with the AB Tasty Code. This should be placed on all your pages to ensure your tests function correctly. Once you have done this, you will be redirected to the Menu page.

[This code is to be added to all your pages]

If you skip this stage, your tests will not function correctly. You can return to this code at any time on the Menu page by clicking the “Code” button:

Menu page

This central page allows you to manage your tests and access AB Tasty’s range of tools. Here is an overview:

Here is a description of elements circled in the image above:

 

• 1 – The “Recommend” button allows you to recommend friends to join AB Tasty.
• 2 – The “+ New test” button (described in detail below) allows you to create a new AB test.
• 3 – The “Code” button provides the “AB Tasty Code” to be inserted in all your website pages.
• 4 – Clicking site name allows you to rename the test.
• 5 – The number of visitors who have taken the test since it was launched.
• 6 – The “Actions” section (described in detail below) to activate , pause , clone and delete a test.
• 7 – The “Editor” button: to access the editor for modifying the test.
• 8 – The “Reporting” button: to access data and graphs allowing you to analyse results and find out the test’s winning variation.

 

Add a new test

To add a new test, simply click the “+ New test” button and enter the URL of the page you want to modify.

[Give a page URL and validate]
After validation, the user is immediately redirected to the editor page to carry out the test.

 

Actions: Activate/Pause/Clone/Delete a test

It is possible to carry out four main actions on a test via the Menu page (see image below)

[Activate / Pause / duplicate or delete your tests]
Here they are, presented from left to right:

• The (Play) icon starts a test.
• The (Pause) icon pauses a test.
• The (Plus) icon clones a test.
• The (Trash) icon deletes a test.

Reports page

This is accessible from the Menu page (using the “Reports” button) and allows you to view and analyse the results of your tests in real time.

This page is divided into three distinct parts:

 

a. Page status

Here we have, from top to bottom:

• The name of the test defined by the user
• The number of users who have taken the test
• The status of the test (Active/Paused)

b. Page actions

The four actions are:

• 1 – The “+ New goal” button allows you to target urls used as the test’s goals. ( described in detail below)
• 2 – The “Open editor” button opens the AB Tasty editor in a new page.
• 3 – The “Public address” button allows you to share the report with a third party who is not signed up to the site by generating a public URL.
• 4 – The “Choose a filter”button allows you to filter the page’s goals based on defined parameters. (described in detail below).

c. Goals

Here is a description of elements circled in the image above:

• 1 – Information about the goal (Name, Type, URL). A goal can be minimised by clicking on this section.
• 2 – The caption   with the name of each variation
• 3 – The number of visitors  and number of conversions for each variation
• 4 – The conversion rate for each variation
• 5 – The improvement in each variation compared with the original and the reliability of this figure.
• 6 – Display of the winning variation
• 7 – Percentage improvement   between the winning variation and the original.
• 8 – The Confidence index of the improvement. (For more details about this figure, visit the online support)

Add goal

The “+ New goal” button on the Reports page displays the following window:

You then need to:

• Give the goal a name
• Give the goal a condition, corresponding to the URLs targeted by this goal.
• Select its type from the list:

- “Contains” indicates that the URL should contain the same value contained in the Condition field.
- “Corresponds Exactly” indicates that the target URL is exactly the same as the one defined in the Condition field.

Filtering of results

The “Choose a filter” dropdown menu on the Reports page allows you to filter the page’s goals based on defined parameters. Once you have selected an item from the list, simply click the “Apply filter” button for the page to reload, filtering its content.
The user can choose to add several successive filters. The order they are added has no effect on results.

[Filter the results]

Conclusion

You now know how to use the main features of AB Tasty. If you have any questions, please visit the online support page. Send any other questions to us using the form on the contact page.
Thank you
- The AB Tasty team

ADDITION OF SECURE PAYMENT LOGOS

 

CHANGE TO THE NAME OF A PRESS ARTICLE

DISPLAY OF FAST PURCHASE BUTTONS

CREATION OF A CUSTOM SCRIPT

CHANGE TO THE DISPLAY OF A DISCOUNTED PRICE

What is AB Tasty?

AB Tasty is a web application (SaaS), created for e-marketers.
As its name indicates, the software makes it easy to test several versions of a website, whether it is an e-commerce site, price comparison site, content editor, etc without having to edit the source code.
AB Tasty therefore allows you to change your site and test without any technical knowledge.

 

Who created AB Tasty?

AB Tasty was created by the webanalytics agency Liwio, a specialist in measuring and improving online performance.

 

The premise was simple:

• Simply changing the colour or font on a website can considerably improve performance.
• Marketing teams need to involve technical departments for any modification to the website, which can require long and complex change procedures.
• Existing testing tools (such as Website Optimizer) require at least some knowledge of “technical jargon”
• Marketing teams often carry out site overhauls, without having tangible figures regarding the effectiveness of the new version

That is why Liwio decided to create AB TASTY, the first SIMPLE and EFFECTIVE testing interface, created for E-MARKETERS!

AB Tasty offers numerous advantages:

• Increasing conversion rate and lowering acquisition cost
• Very easily improving merchandising
• Managing pages’ design and ergonomics without calling on the IT department
• Having detailed figures regarding the improvement to the new landing page

Win new customers by optimizing your landing pages using AB TASTY!

Design/Hosting

AB Tasty was designed by Jonathan Path (webdesigner-webmaster.fr).
The site is hosted by OVH using Amazon cloud computing.