Adding a simple line of code to your site allows you to customise the appearance of your pages whenever you want.
It takes a few minutes and you will never need to change it. There is no program to install on your computer. AB Tasty works online on PC and Mac using your web browser.
AB Tasty allows you to modify your web pages in a few seconds using an easy-to-use visual editor. (WYSIWYG)
You can change your images, texts and other elements without any technical knowledge.
It is possible to test numerous variations of a single page to determine the most effective.
From the moment a test is launched, AB Tasty collects the data and displays in on a reports page. Updating of this data is automatic and continuous.
Once the line of AB Tasty code has been inserted, everything is done via the web interface.
It is not necessary to know how to code to use the tool.
It takes just a few minutes to master the interface.
The clear graphics and detailed instructions on the test reporting page allow you to understand your results and monitor their progress.
The display of the "chances of beating the original" indicates the percentage chance a variation has of being more effective than the original.
AB Tasty allows you to define your objectives, in order to measure the impact of your test on targeted pages. Each objective can contain a page or a collection of pages whose statistics will be added to reports.
As a subscriber, you can keep the variation of your choice on your site, even after your tests end.
Once they are over, your site will only display your favorite variation (winning or not) without involve your technical team.
To help you use AB Tasty, our FAQ provides answers to your questions.
A starter guide(Starter Guide) takes you through all the steps necessary for carrying out a test. In the case of more specific requests, we will answer as quickly as possible by email or telephone.
AB Tasty allows you to change a page and apply this modification to numerous other pages.
For example, on an e-commerce site, you can change all a site's product pages in a single test.
Having defined a test, it is possible to carry out an unlimited number of others on the same site.
It is even possible to launch several on a single page.
If you want to go further into the technical side, you can edit the code of your pages yourself. (HTML, CSS, JavaScript and jQuery).
You can also call external scripts.
For each test, AB Tasty allows you to choose the percentage of traffic going towards each variation.
For example, it is possible to send 90% of the traffic to the original version and only 10% of the traffic to your variation.
You can adjust this rate at any time.
It is also possible to pause a test at any time with just a click.
AB Tasty allows changes to any website. The changes made are visible in real time.
You can target the type of traffic which will be associated with each variation:
New visitors, returning visitors, site of origin, key word searched for, cookie value, etc.
Avec AB Tasty, you can integrate the results of your tests into Google Analytics and Adobe Omniture.
Your data is displayed in the tool in real time. You can view changes to your tests on your usual graphic interface.
The AB Tasty API is a programming interface enabling clients to retrieve their data in XML for their internal use. This option is available for users of the "Large" and "Premium" packages. (See packages)
The AB tool is secure and does not compromise your website. The technologies used have been adopted by the largest companies in the world. The https encrypted connection tool is available to all users by default. (For more information, see the FAQ.)
With AB Tasty, it is easy to check whether a new variation of a page looks the same in all browsers.(Internet Explorer, Firefox, Chrome, Safari, etc.)
Run tests on multiple combinations within a single page. Create an infinite number of variations.
This option enables you to impose changes on successive pages. Your visitors will be immersed in a graphic and semantic consistency throughout the conversion funnel.
The Heatmap allows you to identify areas / elements most clicked and determine the ROI of these elements.
This feature allows you to limit the number of users that will be tested. You do not have to pause the test yourself.
Tests allow you to identify groups of users and messages. Behavioral targeting allows you to distinguish communication to these groups by targeting the source, keywords, LP, etc. ...
This feature allows you to return the amount of baskets purchased in AB Tasty to achieve results by varying ROI.
Geotargeting allows you to target your tests on a particular geographic area.
